From Brotox to Daddy Do-Overs: Men Are Embracing Aesthetic Treatments | Vogue Magazine

Vogue explores the rapidly shifting landscape of male aesthetics, noting that the “rugged and weathered” look is being replaced by a preference for a polished, well-maintained appearance. From “finance bros” to tech executives, men are increasingly turning to both high-tech “tweakments” and invasive surgeries to stay competitive in a world dominated by high-definition social media and virtual meetings.

The article features insights from consultant plastic surgeon Jonathan Dunne, who highlights a significant surge in male clientele. Dr Jonathan Dunne explains that modern treatments—ranging from subtle jawline contouring to advanced laser therapies—are no longer about changing a man’s identity, but rather helping them project a “refreshed and assured” version of themselves in professional and social environments.

View the full article by Vogue here and explore what Dr Jonathan Dunne had to say.